ADDA values your Privacy.
And Hence we said "No" to Advertisers.
Because your home isn't something which should be sold to advertisers.
A community app holds the most private map of your life — your flat, your car, your visitors, your dues. Not what you like or search for, but where and how you actually live. The only question worth asking is who gets to touch that, and why.
What's really wrong with ads in community apps?
An ad-funded community app and your privacy can't both win. Here's why.
Ads always run on data
Advertisers pay to reach the right person at the right moment — that is your data. The instant an app carries ads, your private life is what's being sold. It doesn't matter what the marketing material of the app tells you.
Double-dipping: you pay twice
Some apps charge you a nominal amount for the software, and then make money again by showing ads — which basically means selling your data. You've already paid, and you're still the product. Your data is still being sold! That's not right!
The bait you don't see coming
A free sample to your door. A deal "just for your society." One tap sends your name, number, address and guest data to brands you never chose — and you can't see who they are or pull it back.
Where that data really ends up
In 2025, Indians lost about ₹22,495 crore to cyber fraud across 28 lakh+ cases — nearly a quarter more than the year before. Leaked personal data is the fuel for almost all of it, and the people quickest to trust an offer — our parents and grandparents — are hit first. (MHA / I4C data)
So ADDA made a different choice
We picked a model where there is no chance of any conflicts
You pay for software. Full stop.
Your community pays us for a product it finds useful. That's the entire arrangement — no ads, no data sold on the side, no back-end deals you were never told about.
No advertiser ever shapes ADDA
We made this call in 2009, before privacy was a headline. When advertisers don't fund the product, they can't influence it — so ADDA stays built for the people inside the community, not the ones trying to reach them.
No third-party tracking
We don't let tracking companies onto the platform.
The dark patterns spreading across the housing-society software industry
The hard truth about how other community apps in the market actually make money. These are practices no credible SaaS business anywhere else in the world would treat as acceptable. Committees deserve to see them in plain sight.
Funded to the hilt, paid back with your data
Some of the biggest names in community software have raised staggering amounts of money from investors, and that money has to return multiplied. They enter through your gate with polished apps and "free" features, then turn resident data into crores in revenue.
The volunteer's trap
Management Committee members, who are given the responsibility of guarding owners' and residents' data, are volunteers with little time to look past the brochure and the funding headlines. "Everyone's already using it" feels like safety — but widely used is not the same as safe.
If you're on the committee, this part is yours
Under the DPDP Act, choosing the right software and safety of owners' data is the responsibility of the MC.
The law puts this on the MC
Under India's DPDP Act, the Management Committee is treated as the custodian of residents' and owners' data, and the committee carries real responsibility for protecting it. When data is misused, the complaint lands on the MC.
Ad-supported community apps profit. You answer.
The apps monetising community data keep their revenue and stay out of the line of fire. The accountability stays local — with the committee that signed off the deal.
Fine every day, until the one day it isn't
Assuming nothing will go wrong because nothing has yet is the logic of riding without a helmet. The day a complaint or a case is raised, "everyone else uses it too" won't protect your name. The penalties are quite steep — up to ₹250 crore.
So choose carefully
Pick software that earns from software — a straight subscription, nothing hidden underneath. Don't hand your community to a model that runs on advertising. What you'd save is trivial. What you'd risk is many, many times more.
Before you trust any community app, ask one thing — who's paying for it?
The app works for you.
Its only job is to be worth what you pay.
You aren't the customer. The advertiser is. As as it is said, the Customer is the King.
Do you really want to live in a setup where the advertiser is the king?
With Your Data, Your Family's Data, and Your Guests' Data being made available, to ensure the King is kept Happy?
Free is rarely free. In a community app, the price is paid in your family's safety — and your neighbours'.
ADDA's data privacy promises
Encrypted in transit and at rest
Residents, documents, conversations and financial records, protected the whole way through.
Access controls + monitoring
Tight control over who can reach what, with continuous monitoring to catch trouble early.
Independently tested
VAPT, third-party audits, ISO/IEC 27001:2022 certified, DPDP-certified.
Bootstrapped by choice
No investors pushing for growth through ads or data. We answer only to the communities we serve.
16+ years, ONE promise
One line that never moved.
16+ years in
ADDA began in 2009, when societies still ran on paper registers and shared spreadsheets. Today, 7.5Mn+ residents trust us with their homes and their money — many for over a decade.
One line that never moved
Your data is never part of how we make a living. You pay for the software. Your data stays yours.